"Page Properties" is a nice way to refer to Meta Tags and the Title Tag of a web page.
Open a web page so that it is viewable in the main editing window. Next, click FILE and choose PROPERTIES.
A dialog box opens that contains a place for you to enter your meta tags and Title Tag. (See the image below)
*Every Single Page needs a unique title and description. (Keywords are optional. Most search engines don't use them anymore.)
Meta tags and the title tag are placed in the head section of your web site. Info in the section is not visible in a browser. The exception to this is the Title. The Title is visible in the upper left corner of a browser. The Title is also the name of the page in a bookmark when someone bookmarks a web page.
Search engines use some of this info, therefore, it is so important to complete the Title, Description, and less important to complete the Keywords.
Meta Tags play an important role in SEO (search engine optimization). Expression Web's 'Page Properties' feature enables you to quickly enter a title for your web pages.
Meta Keywords are pretty much useless. I no longer enter meta keywords. This makes it a little more difficult for the competition to discover the keywords I've optimized my pages for.
What is far more important is to use Keywords throughout your content, in the title tag, and in heading tags. But do not "Keyword Stuff". Just keep your content natural, but be smart about using keywords where you can.
Title: This is the page title. (every page needs a unique title) Description: Write a brief description of the page. Keywords (optional): Keywords people might type into a search engine go here (but no longer useful).
The Title Tag is the most important SEO optimization factor. So take time to write excellent titles.
Do not begin your Title tag with the word Welcome. And be sure to fill in a unique title tag for every web page, otherwise, the title will end up being something like "untitled". No one will find you this way.
Instead, use your Keywords in the title tag!! And keep the number of characters at about 65-70.
Yet if you did a search for "Welcome" or "Untitled", you will find millions of search results because too often, people neglect this portion or they don't know how to enter this information.
Use keywords in your title that people might type into a search engine. But Remember: The title needs to be relevant to the page it is intended for. Don't get yourself banned from search engines by trying to use keywords that are not present on your page merely to get into the search engines results pages. Keep it natural and on topic.
Each web page needs it's own title. So enter Page Properties for each page.
DO NOT ENTER PAGE PROPERTIES IN A DYNAMIC WEB TEMPLATE! Every web page must have a unique title and description. Plus, you run the risk of locking out the Page Properties of the pages you create from the Dynamic Web Template.
The description is the portion of a search result that people will read and decide whether or not to click on your site in the results pages of a search engine.
For instance, say someone types in the "Expression Tutorials" into google. Pages of results will be populated and take notice of all the links and descriptions that come with each link. That is what the description is for.....to describe what is on your web page, thus, help people to chose your link.
Again, keep the description relevant so you don't tick off anyone! No one likes to click a link and NOT find what it says it has. This is the best way to drive traffic away from your site.
Keywords are optional since search engines no longer use them to find your web site. Keywords were so badly abused in the past, and search engines responded to this abuse by changing their algorithms.
I no longer enter these meta keywords as it seems to be a waste of time.
Please use heading tags to break up your content. Then write excellent headings. Headings can be used to emphasize your keywords, but it helps to attract attention and keep your readers interested.
Then style each one with CSS so as to decrease the size of the font. An h1 is huge by default. We don't want huge. We want presentable and readable.